The User

User Avatars
The user's avatar is the character they are currently playing in the game world. Other than the obvious restrictions (such as not being able be hired by other companies or make independent decisions) the avatar is treated just like any other character in that they have the same skill levels and caps, effects from matches and angles are the same on them, etc. The only big difference between an avatar and a regular character is that the former is immortal as long as the player is controlling them. They can, however, be forced to retire from in-ring competition either due to injury or age. Please note that the user's birth year and debut year can be altered once they get over 115 years old; this doesn't impact the game and is simply so that they can still function within the various search parameters. Please note that the avatar's relationships work the same way as any other character's (i.e. they will evolve over time with randomly-timed changes) and so you do not have control over this process. This means that, for example, if you play as an engaged character then you do not get to manually decide whether you get married, split up, etc.

User Reputation
The user's reputation is how the rest of the game world views them from the perspective of their ability as a booker. This value can be found via the user section of the information bar at the bottom of the screen. The user's reputation has two impacts on the game. Firstly, when applying for jobs this is the value that is used in comparison to other non-player character's Booking Reputation stat. Secondly, if the user chooses to start their own company then it is their current reputation that helps inform how much starting money they can get. User reputation can rise and fall as the game progresses in relation to two things. First is rises and falls in company size while the user is the booker. These are the largest changes. Second is that the reputation will change based on each Normal-level show that the user produces. If the final rating of the show is greater than the current reputation then the user will gain some reputation, but they will also lose some if the show is rated less. The amounts of change here are much smaller than those for changes in company size. If the user leaves the game then their avatar's Booking Reputation becomes equal to the user's reputation.

User Image
The user's image is how they are seen within the locker room. You can view your current level via the User Control, available from the user part of the bar at the bottom of the screen. There are four aspects; the closer the yellow dot gets to one, the more powerfully it is associated with you. Looking vertically, you can see whether you either inspire fear or loyalty. Looking horizontally, you can see whether you are seen as having a velvet glove ('being or an iron fist ('being brutally stricO. Your image will change based on your actions within the game and affects how people will act when working for you. If your image gets sufficiently into the Fear Iron Fist corner of the graph described above then you unlock 'Psycho Sermons'. These can be delivered in the locker room before monthly or annual events and allow you to use your feared image to frighten your employees into performing better via a crazed, emotional, threatening rant. If your image gets sufficiently into the Loyalty Velvet Glove corner then you unlock 'Motivational Speeches'. These can be delivered in the locker room before monthly or annual events and allow you to use your popularity to motivate your employees into performing better by persuading them to do their best for you.

User Talents
Each player begins the game with 30 points that they may spend on the six User Talents. An additional point is gained for every 50 successful shows that they complete - a successful show is defined as one that increases the company's popularity in at least one region and does not decrease any region's popularity. No player can ever have more than 45 points in total. Each of the six user talents can have a value of between 0 and 10. Generally speaking, values of 4, 5, and 6 are considered neutral and will have no impact. Scores higher than that give bonuses, while scores below 4 result in penalties. For that reason, players who don't want to deal with user talents can simply give 5 points to each, essentially turning off their effects. 'Negotiating' impacts your contract negotiations; the higher it is, the easier you will find it to persuade workers to accept your offer. 'Motivating' relates to your workers; the higher the score, the harder your wrestlers will work and the less likely they will be to have off days. A high 'Creativity' talent increases the likelihood that gimmick changes and turns will be successful. 'Leadership' is how well you control the backstage environment; a high score helps keep the atmosphere good and reduces the likelihood of negative incidents. Your 'Diplomacy' talent affects how workers will respond to your choices when dealing with incidents; a high score will generally lead to more amicable results. The 'Silver Tongue' talent impacts your ability to talk workers around; the higher it is, the better your chance at getting them to accept your booking decisions and to talk them into doing things like unmasking and taking crazy bumps.

Starting Your Own Company
The user can start their own company at any time as long as they are unemployed. You can do this via the unemployed version of the office. You may choose from one of four challenge levels which set the difficulty: this impacts the starting popularity and prestige of the company you found, plus the starting amount of money you will receive. The amount of money is dependent not only on the challenge level but also the user's reputation: the higher the reputation, the more backers they can find and so the higher the amount will be. Unlike in previous games, the user does not have to have a minimum reputation level to start their own company nor does starting a company reduce the reputation back to zero. The user should note that once you start a company you may not resign from it for the first three years.